Portfolio

A selection of my work from in-clinic experiences to large scale brand activations. I bridge skincare, storytelling and strategy.

Visit my portfolio for a more detailed look into previous projects.

Past Project

Conceptualised and developed Groom & Bloom, a premium men’s facial designed to elevate the in-clinic experience while showcasing Beardfluence products within a fully integrated treatment journey.

I created the treatment protocol, led creative direction across the sensory experience and positioning, and produced launch content including social media, website copy and SEO messaging.

The treatment helped reposition men’s skincare as intentional, effective and culturally relevant, contributing to Botanical Mission’s reputation as a destination for innovative and inclusive facials and strengthening Beardfluence’s presence as a premium men’s grooming brand within London’s emerging men’s facial category.

Facials & Experiences

Campaigns & Creative Direction

Past Project

As a CurrentBody Beauty Tech Expert, I wrote several articles for their blog, from a 101 guide on LED light therapy to how PCOS could be impacting your skin, hair and overall wellbeing to the things to consider when buying a hair removal laser device.