Portfolio

A selection of my work across skincare, education and brand collaborations.

From in-clinic experiences to large-scale brand activations, my work bridges skincare, storytelling and strategy, turning lived consumer insight and hands-on expertise into experiences, treatments and content that inspire confidence, build loyalty and deliver real impact.

  • Eucerin Dermopure herbal tea blending workshop

  • Fora skincare workshops

  • PERL launch event

  • Skincare and sound event with Bare Biology and The Self Love Lab

  • Safiyah Tasneem x Drunk Elephant massage event

Facials & Experiences

  • For Eucerin’s Dermopure Clinical Skin Reset event, this workshop brought the science of acne-prone skin to life through holistic self-care.

    Designed for influencers and content creators, the event explored how stress, hormones, sleep and lifestyle influence the skin we see on the surface.

    Attendees created personalised herbal tea blends to support both skin health and internal wellbeing which they took home, as well as essential oil rollerballs which I hand-blended at my clinic, Botanical Mission.

    By translating dermatological science into relatable rituals, this workshop bridged Eucerin’s research driven credibility with the nurturing power of everyday wellness.

  • A sold-out facial massage workshop hosted in collaboration with content creator Safiyah Tasneem, featuring Drunk Elephant. Attendees learned practical lymphatic drainage techniques, acupressure and facial tools using Drunk Elephant’s Virgin Marula Luxury Facial Oil.

    This event embodied the shift towards meaningful, in-person beauty experiences, combining education, ritual and community connection.

    Guests left with a deeper understanding of self-care, alongside goody bags curated by Drunk Elephant.

  • Hosted by PERL Cosmetics, this intimate influencer brunch celebrated the launch of their Stimulating Hair Oil.

    I led a live demonstration showing how to incorporate the oil into a holistic scalp and hair ritual, combining the brand’s products with the gua sha tool and comb massage techniques to stimulate circulation, encourage healthy growth and enhance product absorption.

    Guests experienced firsthand a sensory moment that merged education, luxury and ritual to deepen connection with the new product launch.

  • A collaborative event between The Glowcery and The Proud Project Pilates Studio in Chiswick, designed to connect movement, mindfulness and skincare.

    Following a rejuvenating Pilates session, I led a hands-on gua sha demonstration using The Glowcery’s Clean Greens Superfood Serum.
    Guests learned facial massage techniques to support lymphatic drainage and glow, complementing the internal benefits of Pilates with an external ritual of self-care and grounding.

    This event beautifully demonstrated the harmony between internal wellness and topical skincare, aligning perfectly with The Glowcery’s ethos.

  • For a month long partnership with Fora, I hosted skincare workshops for members across four London locations, including Euston and London Bridge.

    Each session guided around 30 attendees through understanding their skin type, creating personalised face masks and building tailored routines. I designed the full experience, from interactive learning to live demonstrations.

  • A unique event merging skincare education with sound healing, co-hosted with Zehra Ibrahim of The Self Love Lab.

    Guests learned the essentials of skin health through a hands-on mask-making workshop and skincare masterclass, while enjoying collagen drinks which I made with Bare Biology’s Skinful Collagen. The event offered an immersive, multi-sensory experience where beauty and wellbeing intertwined.

  • For Soho House’s White City House members, I hosted a facial massage workshop using PERL Cosmetics’ line.

    I took the attendees through key massage principles including the lymphatic system and key face, neck and chest muscles, as well as how to use facial tools such as the gua sha.

    This event demonstrated how a product can come to life in-situ, transforming education into experience, and allowing guests to connect with the brand through hands-on learning and sensory engagement.

  • Hosted at Coppermaker Square and John Lewis’ Meet Your Neighbour event, this workshop encouraged community and mindful self-care.

    Guests created bespoke bath salts using natural ingredients such as goat’s milk powder, rose petals, magnesium flakes and Epsom salts, while learning about the therapeutic value of bathing rituals. The session fostered connection between residents while offering a moment of calm, creativity and wellness.

Campaigns & Creative Direction

  • Featured as a Beauty Tech Expert for CurrentBody, I presented an educational video exploring the often-overlooked topic of female hair loss.

    The segment covered causes such as postpartum shedding and menopause related thinning, highlighting solutions like CurrentBody’s LED Hair Growth Helmet.

  • Before founding my clinic, I led and supported global launches and marketing campaigns for world-renowned brands, including Molton Brown, Aveda and Eve Lom.

    My experience spans global travel retail activations (Chinese New Year, Ramadan, and Eid campaigns), campaign and launch rollout across international markets and localisation in markets including the Middle East, Europe and Asia.

    These projects strengthened my cultural fluency and strategic understanding of how beauty connects across different regions and audiences.

  • To move away from simply promotional content for my clinic’s social media, I created an interview series with a twist, called “Face to Face With…” where I speak with wellness and beauty professionals, with the format being whilst having a facial. So far I’ve interviewed an educator from Bare Biology to dispel myths around collagen supplements, and a sound therapist.

    I solely managed the concept from beginning to end, producing the series, as well as filming and editing it.